Base Brand
Guidelines
Base began as an internal experiment, mirrored from Coinbase, and has grown into an open canvas for anyone building onchain. These guidelines capture that shift. They are less a rulebook than a starter kit: here you'll find the non-negotiables that keep us recognizable and the flex zones that invite the community to remix. Use them to stay coherent, but never contained. If a choice makes Base clearer, more human, or more useful: do it, then share what you learned so the system keeps evolving.
Before unveiling our new brand, we launched Brand in the Open—an experiment in open collaboration and creativity. We invited 10 artists to reimagine the Base brand in their own style, exploring new expressions of what Base could be.