Partnerships
Effective collaboration starts with a balanced lockup that honors both brands while staying true to the Base toolkit. Lead with the logotype lockup when Base owns the initiative; invert the order when we support a partner launch. Always match optical weight, not literal size, and preserve clear space so neither mark feels crowded.
Lockup
The primary partnership lockup uses the logotype lockup with the partner's logo.
Construction
In the partnership lock-up, use spacing equal to 1.5 times the vertical stem of the “b.” Align the partner logo optically to match the x-height of the logotype.
Lockup System
Use the logotype lockup when you need stronger brand recognition. When speaking to an audience already familiar with the Base brand, feel free to use more abstract core identifiers to represent the partnership. Always scale both logos optically to maintain equal size relationship.
Lockup Examples
